“Inspired” by Apple

An article about the iPhone without being about the iPhone

Fascinating game of spectrum chess* today in the UK regarding 4G. Everything Everywhere, the crappily named company which owns both Orange and T-Mobile in the UK, has unexpectedly had approval to use some of its existing spectrum to roll out 4G services prior to the formal spectrum auction next year. Confusing matters further, EE then sold part of the spectrum to one of its competitors, Three, but are not obliged to release it for another year or so.

This whole article is a masterpiece in not mentioning the iPhone:

The company will be allowed to offer 4G from September 11, but has not specified when it will start the service. It has been rewarded for installing the necessary equipment for 4G since the start of the year, even though the bidding phase for the auction was not due to start until 2013.

September 11th, eh? What could POSSIBLY BE ANNOUNCED ON SEPTEMBER 12th? HMMM?

This also:

He [some dickwad analyst] said a critical task will be to convince device manufacturers to build smartphones for Everything’s network.

Mr Wehmeier [the aforementioned dickwad analysis] said: “You can build the network, but without the right devices the customers cannot and will not come.”

DON’T MENTION THE NEW IPHONE! DON’T MENTION IT! DON’T LOOK AT ME!

Can it be possible that EE has managed to persuade Apple to launch a UK4G/LTE handset when the other operators are effectively shut out until next year?**

*Not entirely sure what “spectrum chess” is but I want a go.

**I don’t know. Don’t ask me.