Dan Lyons pretends to be a journalist
Dan Lyons (“
Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well.
Apple has more than $100bn in cash. Its market value of $632bn makes it the biggest company in the world, bigger than any company in US history.
That’s great for Apple’s shareholders. But for customers, who cares? In terms of products, Apple has become the one thing it should never be. Apple has become boring.